The rise of fresh milk is the most “fair”

Recently, the successive price increases of milk have caused many consumers to be “tangled”. The most common bright pure fresh 980 ml equipment, the last two or three weeks from 9.55 yuan, all of a sudden rose to 10.26 yuan. By the end of the year, there was no sign of "eating" in the price of milk.

Since the beginning of this year, the price of dairy products in our city has experienced two distinct upward trends at the beginning of the year and the end of the year. Compared with the same period of last year, the price of dairy products in our city increased by 7.1% from the same period of last year. In December, according to the latest price monitoring by the Price Bureau, the price of liquid milk continued to show an upward trend. According to statistics, of the 77 products included in the special monitoring of liquid milk, the average price in the first half of December increased by 3.1%, of which 43 were The average price rose, with an average increase of 7.6%.

The price monitoring data of 10 major supermarkets in Hangzhou showed that compared with the beginning of this month, the price of fresh milk of many brands and varieties with large consumption this week has increased by around 5%-10%. Taking bright pure fresh milk (980ML, box) as an example, the average price for this week was 10.26 yuan per box, 7.4% higher than the 9.55 yuan per box in the first half of this month. In addition, bright pure fresh milk (500ML, box), Guangmingyou times high quality fresh milk (950ML, box), bimodal multi-vitamin fresh milk (180ML, cup), new hope fresh milk (950ML, box) compared to the beginning of this month They rose by 9.1%, 8.9%, 4.9% and 6.3% respectively.

At the same time, some yoghurt and flower color milks had larger gains. Bright sour milk (190G, box) rose the most, at 19.4%. This week's average price was 3.17 yuan per box. The price of each item was in addition to Wal-Mart Hangzhou Dongxin Store. For 2.9 yuan, the sales price of other supermarkets selling this product exceeds 3 yuan. The average price of the commodity in early December was 2.66 yuan, and the selling price was between 2.6 yuan and 2.8 yuan per box. According to supermarket related business personnel, the main reason for the increase in price is due to raw milk, sugar and other raw material costs and labor costs.

While liquid milk prices have risen, milk powder prices have remained relatively stable. From the monitoring of the continuous price of 10 major supermarkets in Hangzhou, the average price of the 36 products listed in the special monitoring of milk powder was 0.1% slightly lower than that in the first half of December, of which 19 kinds of average prices fell. 1.5%.

Compared with the prices in early December, Mead Johnson Ann Bao A+ infant formula milk powder (400G×3, box) fell the most, this week's average price was RMB199.02 per box, which was a 3.9% drop from the beginning of the month. Nestlé Engen Shield 2 formula milk powder (900G, cans) rose the most, this week's average price was 179.77 yuan per can, up 4.5% from the beginning of this month.

It is understood that the price of milk powder is relatively stable, because the year is approaching, and all the merchants in order to gain more market share and catch up with the performance, in the sales of milk powder to take advantage of the benefit of the people, small profits but quick sales strategy.


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