Coca-Cola's sales in China fell by 3% in the fourth quarter

Kunshang Sugar Network February 11th Coca-Cola's fourth-quarter net profit increased to US$5.77 billion, and its quarterly revenue rose to US$10.49 billion. However, sales in China in the quarter fell by 3% year-on-year. Sales in China for the full year increased by only 6%. %, let investors stunned.

Coca-Cola Co., Inc. announced on Wednesday (February 9th) that its fourth-quarter net profit increased to US$5.77 billion, or US$2.46 per share, compared to a profit of US$1.54 billion or 66 cents per share a year earlier. . The quarterly revenue increased from $7.51 billion in the same period last year to $10.49 billion.

After adjustment, Coca-Cola's profit for the fourth quarter was 72 cents per share, compared to 66 cents a year earlier. Analysts had previously expected their profit per share to be 72 cents and revenue of $10.16 billion.

Investors originally expected to see more information on Coca-Cola's continued expansion in China in the fourth quarter earnings report, but they may be disappointed. As the world's third largest market after the United States and Mexico, Coca-Cola set two sales in China in 2010. (0)(0) Comment on this article Other comments on topics related to financial information forum Please enter verification code number The growth target, but the actual increase was only 6%, and the sales in the fourth quarter actually fell 3% over the same period in 2009.

However, the main reason for the decline in sales is that the time for launching promotions for the Spring Festival holiday has changed. In 2009, Coca-Cola China launched a promotion for the Spring Festival holiday in advance, which stimulated a 29% increase in sales in the fourth quarter. However, sales growth in the first quarter of 2010 was only 6%. This time, the Spring Festival promotional effect should be reflected in sales in the first quarter of 2011.

Muhtar Kent, the company’s chief executive, told investors that Coca-Cola’s long-term planning in China has not deviated from the norm. In the past two years, the company’s compound annual growth rate in sales in China reached 11%.