Barbecue has become a culture in the United States, not only for leisure activities, but also for social activities, with 85% of American families and 75% of households having a barbecue grill. It can be seen that the potential of the grill in the US market is very large.
About 60% of the grill owners will go out for a barbecue all year long (69% of gas oven users will go). In July and August, those barbecue enthusiasts will go out for a barbecue every week. Frequently used outdoor chefs go out to barbecue seven times a month or more. Since the sales have a lead time, the annual spring and early summer (March to May) is the peak season for barbecue sales, the third season is the off-season, and by the fourth quarter, due to the Christmas shopping gift, the sales will be There will be a rise.
Here is a brief introduction to the type of barbecue oven. Let the university better understand the specific distribution of the market of the burner.
The type of grill is generally divided into a carbon burning furnace, a gas furnace (also divided into natural gas and butane gas mixture), and an electric oven. Among them, the natural gas furnace only accounts for a small market share and the change is small. The electric oven has been used more recently in recent years, but the market growth is slow. According to the statistics of the American Barbecue Association, in recent years, gas grills have gradually replaced the carbon-burning furnaces as the main force in the market due to less pollution and easy cleaning. The number of gas stoves has increased from 46% to 61%, while the carbon-burning furnace The overall trend is decreasing, from 65% to 48%.
As can be seen from some of the above analysis, for the purpose of protecting the environment, the share of the grill in the US market will gradually decrease, and even eventually exit the baking market. The less polluting and easy-to-clean gas oven will slowly become The main force of the market.
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